19 Dec 2009


It's almost impossible to miss how the relationship between brands and consumers is changing. Traditional advertising in dying away while promotion on the net is increasing. Some brands have people monitorizing what is said about them in sites, blogs and social networks and trying to make ammends if anything is affecting their image.
Not so much in Portugal, I'm afraid. I've been propesting against the bad service Zon TvCabo is providing, specially in what concerns those new awful TV boxes but to no avail yet. Which is kind of amazing, since their CEO is someone who came from Microsoft. But then this country has ways of getting people soft.
With Dave Carroll things were different. During a trip with United Airlines, his most treasured guitar was broke. He complained, nobody paid any attention. So he decide to compose a song. It has already been seen by thousands of people in Youtube and it's a good song apart from being quite funny. Now the company is trying to make ammends, offering him reparations.


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