This is the blog where counselors and therapists with the Lisbon Clinic of Therapy and Counseling (www.lisboncpc.org) write about mind issues, ideas, emotions, memories, dreams, art and life in general.
You're welcome to voice your opinions. At Lisbon Clinic we value the capacity to enjoy life in spite of all its difficulties. We want to be both thoughtful and helpful.
On a world that seems to spin faster and faster and always more agressively, where perfection seems to become a mandatory trait, from time to time someone shows up with such a simple and yet viral idea that they can change the lives of millions of people. In this extraordinary talk, Brene Brown speaks about her work and the importance of vulnerability in our everyday lives.
It never ceases to amaze me how we can change our lives for the better, sometimes by simply allowing ourselves to see our own beauty... So true of psychotherapy as well!
If you haven't had the opportunity yet, I deeply advise you to invest your free time listening to this amazing speaker:
Fifteen years ago management guru Tom Peters wrote about personal branding. People as brands. He asked: what makes you different from anyone else?
Your education? Hundreds, thousands of people have the same formal education you do. Experience? Of course, but there will always be someone who has more.
It's your value that makes your brand. And what is that? What you are makes an unique and invaluable combination provided you're able to demonstrate how your value can add to the value of others.
So, what is personal branding about? It's about your personality, your skills, your experience. Look at your self as a product with value that you have to sell and try to customize it. You may call it your self, Peters chose to call it your personal brand.
There are several ways to build a brand and sell it. More of it next time.
Surprised with the concept of people as brands? Look around you and you'll find a few notable examples.
Barack Obama, for instance: smart, handsome, lean, energetic, well spoken, appealing to minorities, ex-layer, a shrewd politician that does't look like one of them. On top of it: a wonderful smile. Obama brand is in fact the most powerfull brand in the world.